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The Art of Packaging

Posted by Eclipse Med on Jan 23, 2019 3:18:00 PM

Packaging is one of the most important aspects in creating a product. In fact, today’s packaging is both an art and a science, and whole businesses are devoted to helping companies conceive and create product containers, shipping cartons and display boxes that function expertly through all phases of the supply chain. Think of Tiffany & Co. – the iconic robin's-egg blue box is more recognizable than the jewelry itself.

In a competitive marketplace, packaging is so much more than just placing a product in a box — it’s an opportunity to communicate value and trust for your company, without saying a word. Many tech companies and luxury brands have helped to raise the standard of packaging to become an experience. Today, the right packaging is designed to make a great impression with eye catching exterior design.

At Eclipse, we think of the packaging as an extension of the product itself, and a lot of careful planning and thought is put into our package design. Many times, the packaging design is done in concert with the product itself to create a cohesive experience and provide a reusable box or case to store Eclipse tools.

We also go to great lengths in considering the strength, durability and adherence to applicable government regulations for our packaging. This includes product preservation, toxicity and related environmental concerns. And since we ship across the globe, we also take into account elements of weight and costs, as well as the raw materials used in a product’s container or boxing.

A product's packaging is meant to communicate a purpose: what the brand stands for and what it means for the customer. Packaging creates yet another opportunity to create a lasting impression on the shelf and in the minds of the customers.

Topics: Insider

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