During the 2008 financial crisis, Eclipse founder and CEO, Tom O’Brien made a philosophical pivot toward a new mission for the products we delivered to the market. From then on, our products had to meet a very specific criteria that would help practices thrive during good economic times but also set them up to endure an economic downturn.
“We exist to make products that exceed patient expectations and put immediate profit into our customers’ practices. We do that by bringing high-efficacy, affordable technologies to our partners across the globe.”
Here are the Top 5 ways Eclipse products help your business stay healthy through challenging circumstances:
1. Device Acquisition without Debt
Now more than ever, financial liabilities such as capital equipment leases, rent and mortgages all become an area of concern for business owners. Our mission is to offer affordable devices that most practices can put on a credit card or pay cash for the initial set up. This keeps your practice debt-free and able to weather the storm during difficult seasons of life. Whether purchasing an eVive (Pulse Wave Therapy), Eclipse PRP, or Votesse (hair nutraceuticals), 95% of our customers are able to acquire our affordable technologies without utilizing bank loans or other lending instruments. Moreover, Eclipse PRP and Votesse are launched without sunken costs into expensive hardware. Every patient kit and bottle has an ROI that gets converted into profit as you go.
2. High Patient Satisfaction
The second part to our mission is to only sell products that deliver results that exceed patient expectations. Affordability is great but if they are minimally effective, what does it matter? Eclipse PRP is backed by more peer-reviewed studies* showing more efficacy than any other PRP system in its competitive arena. MicroPen EVO**, Votesse and eVive all deliver on the promise of our mission of exceeding patient expectations. Once patients start experiencing the results, trust is established with the practice/providers which keeps patients coming through your doors.
3. Complementary Products That Avoid Commoditization
Commoditization (the devaluing of widely available treatments) is guaranteed to occur during a slowdown. In this event, treatments like laser hair removal, skin tightening and microdermabrasion get advertised to patients at deep discounts (i.e. Groupon). All Eclipse products are designed to function as a key component of an affordable combination therapy protocol that helps you sell the value of the results as opposed to selling the low price of the treatment. This is key to maintaining price integrity and patient loyalty during highly competitive seasons.
4. Maintenance Treatments Required
The protocols taught through CME training channels have always been about delivering results backed by science. The literature supporting our products points to the best outcomes being found in a series of treatments that is followed by a required maintenance program. The practices that have implemented this strategy for PRP, Micro-needling, eVive and Votesse have now informed their patients that if they stop treatments, there may be some reversion to baseline. Maintenance protocols create enduring relationships with patients that are committed to protecting their investment.
5. Exclusivity for Medical Practices
Eclipse only offers our products to patients through licensed medical providers. While other companies leverage the credibility of physicians only to sell directly to consumers, cutting the practice out of the equation, our business is helping your business succeed with our products. For example, during a challenging time in which your practice is temporarily closed down± and patients are required to stay home, Votesse can help you stay connected with your hair patients.
They can’t find the product on Amazon or eBay and it can only be sold online through our customers’ own websites. There is nothing more frustrating than spending your valuable consultation time educating patients on a home-use product only to find out they bought it for less on the internet. We want to help you avoid that situation altogether.
All that to say we are very optimistic about the future. We believe in the resilience of the American people and our partners across the globe. We believe that very soon this event will pass and people will be ready to get back to work. We hope you are staying healthy and making the most of extra time with your family. We commend our country’s brave healthcare providers on the frontlines of this pandemic.
The best way we can support your business today is to stay connected and help increase your profitability tomorrow. We’ve extended our promotional offers through April 6th 2020. Please contact us at 800-759-6876, email us at firstname.lastname@example.org or reach out to your local Eclipse representative.
Follow us on social media, tag and post about us with #EclipsePRP #Votesse #EclipseMicropen #eVive
*Ask your Eclipse Representative to point you to these studies.
**MicroPen EVO pending 510(k), not available for sale in the U.S.
± This article was written in the midst of the COVID-19 crisis in March of 2020, during which time many medical practices were required to close their offices to avoid the spread of the virus.